Then Ercole Portinaro took over the company in 1953, followed by his son Romolo and Krumiri began to outgrow their original local roots day by day, finally conquering the whole of Italy and the world. In the space of just a few years they reached the Italian President’s Palace, the Italian Parliament, and even headed overseas to the White House, where they have been appreciated by presidents, famous actors, showbiz stars and Nobel prize winners. Without ever changing.